![]() ![]() “Chairman” connotes power and “Ol’ Blue Eyes” longevity “the Voice” evokes the intangible, mystical alchemy of sound, technique and emotion that fused when the skinny young Sinatra murmured tender endearments into a microphone. ![]() ![]() If “the Voice” was later superseded by “the Chairman of the Board” and “Ol’ Blue Eyes,” it was the only major nickname to focus on the indispensable ingredient of Sinatra’s success. ![]() Evans, came up with his first defining sobriquet.įourth billed at the Paramount Theater in New York, below Benny Goodman and His Famous Orchestra, and two comedy duos the Radio Rogues and Moke and Poke Sinatra’s name was accompanied by a slogan, “The Voice That Has Thrilled Millions.” The creakiness and sexlessness of those words made Evans cringe.Ĭertain he could come up with something better, Evans closed his eyes and imagined what drove Sinatra’s fans in bobby socks into a frenzy and suddenly realized he didn’t have to add anything. In “Frank: The Voice,” James Kaplan’s riveting 786-page biography of Frank Sinatra’s early years, the author pinpoints the moment in 1943 when the crooner’s new publicist, George B. ![]()
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